LA Times · Sep 4, 2015
NFL putting its online playbook to the test
Perkins Miller is the National Football League’s digital chief. After being hired last year, he saw that the league rushed to react to online trends rather than responding with a bigger strategy in mind. (Gina Ferazzi / Los Angeles Times)On TV, the National Football League is king. On the Internet, not so much.
As more Americans cut the cable cord, migrating online to get their fix of shows, movies and cat videos, the nation's biggest professional sports league has been experimenting with apps and other digital initiatives, so far with only fair results.