Latino digital network MiTu announced on Tuesday that it is expanding its relationship with Discovery Communications' U.S. Hispanic division in a new multiplatform development deal.
Since its inception in 2012, MiTu, backed by the Chernin Group and other investors, has grown to 100 million global subscribers. Discovery U.S. Hispanic is composed of two networks -- Discovery en Español and Discovery Familia -- for Spanish-speaking audiences in the United States.
The expanded deal with Discovery allows MiTu to deliver culturally-relevant content to Latino millennials on the platforms they prefer. The companies will create long and short form content in both English and Spanish for different social platforms, including YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope.