J. Crew’s relaunched men’s denim program, which hit retail Tuesday, is heavy on the origin story. Marketing materials for the collection hammer home where they were designed (New York City), where the denim comes from (Japan), and where the washes were developed (in Kentucky). (Not to mention that the jeans are actually made overseas as well.)
If your first response to this news is to try and recall where the company’s men’s denim used to hail from -- or anything else about its blue jeans for that matter -- that’s pretty much the point.
The new washes, we’re told (via the label’s denim blog) were “hand developed with the denim experts at Wonderland Concepts in Henderson, Kentucky.