The most creative and fascinating piece of technology in ESPN's “Monday Night Football” this season won't be on the sideline, or hovering over the field, or in the broadcast booth. In fact, it will be on display before each game even starts.
The network, which will kick off its NFL schedule Monday with a traditional doubleheader, has assembled a captivating introduction that blends real video and computer generations — think players from the Madden video game — to tell the story of “Monday Night Football” in roughly 11/2 minutes.
“With this being our 10th year on Monday night, I've learned that ‘Monday Night Football' matters to coaches, to players, the stage, the brand,” said Jay Rothman, the show's producer.