"I don't really know how I want my dorm room to look ... but I know how I want it to feel," says rising high school senior and Dormify style advisor Chloe Gordon, contemplating her dream dorm more than a year in advance. "I want to feel at home, cozy, comfortable. Just because I'm away from home doesn't necessarily mean I have to feel that way."
It's a sentiment echoed by a new generation of college-bound kids who, empowered by the Internet and subsidized by mom and dad, are swapping out milk crate decor for deluxe dorm living that includes everything from Kate Spade storage boxes, Jonathan Adler accessories, hot pink mini-fridges and temporary peel-and-stick wallpaper to professional interior design consultations and concierge services.