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Director Peyton Reed says he'll show you how Ant-Man is cool

There are the superheroes everyone knows and loves, the ones kids dress up as for Halloween, the ones whose logos and square-jawed faces are emblazoned on everything from lunchboxes to dorm-room posters to tighty-whities.

And then there is Ant-Man.

The Marvel Comics hero — whose suit enables him to shrink to microscopic size and communicate with ants — boasts an illustrious nearly 50-year history and was a founding member of the Avengers. But in terms of mainstream awareness, Ant-Man is to marquee heroes like Batman and Spider-Man roughly what a bug is to an elephant.

Marvel Studios President Kevin Feige has a simple explanation for that: “He hasn't had a movie yet.