Drivers are shunning much of the technology automakers are stuffing in cars.
It amounts to a waste of billions of dollars in investment that’s ultimately paid for by consumers, according to automotive research firm J.D. Power.
In its 2015 Driver Interactive Vehicle Experience Report – a study of how new car owners use their vehicles within the first 90 days after a purchase – J.D. power found that at least 20% never used 16 of the 33 technology features measured.
For example, 43% ignored the voice link to a human concierge for directions or restaurant reservations.