In 2011, software developer Afshin Behnia sold his legal software start-up and, with his wife, former Disney executive Kika Vigo-Behnia, pooled their resources and their passion for classic cars to found Petrolicious.
Since launching their first movie in early 2013, they have posted more than 120 lovingly hand-crafted short movies on YouTube, where Petrolicious has 250,000 subscribers and more than 400,000 monthly visitors for its 5- to 10-minute movies about vintage automobiles.
Petrolicious posts an average of a film a week, made by a handful of select directors.
The one they made a year ago about a rare Ferrari 250 GTO has been seen almost 800,000 times, according to YouTube.