The first stars to emerge from BuzzFeed's new Hollywood studio got their big break when Kim Kardashian bared her behind on the cover of Paper magazine.
Immediately after seeing the picture, the "Try Guys" — four up-for-anything millennials — thought it would be a good idea to drink two bottles of wine and video themselves imitating the famous photograph while covered in baby oil and not much else.
The clip known as "Guys Recreate Kim Kardashian's Butt Photo" has garnered nearly 14 million views on YouTube since its release in November, putting the "Try Guys" franchise on the digital map.