If you grew up in the 1960s or 1970s, you may have had a birthday party at a Farrell's Ice Cream Parlour where you could have sampled the Pig's Trough, a giant banana split.
Or maybe you and your friends had the Zoo, a huge platter of ice cream and toppings served on a stretcher that took two servers to hoist to your table.
Adding to the atmosphere: waiters dressed in old-time soda fountain garb, a drum brigade marched around the parlor and sometimes even a visiting marching band was on hand.
Gimmicky? Sure, but families loved it.