Before artists like J. Cole, Kendrick Lamar and Jessie J were selling out shows worldwide, they were musicians clamoring for their big break. Through BET's Music Matters campaign, they received a boost that undoubtedly contributed to their present-day success. Sunday, another group of Music Matters hopefuls will look for a chance at fame onstage at the BET Experience, the network's pre-awards show weekend of events.
Launched in 2010, Music Matters is the network's initiative to highlight emerging artists. The campaign has helped BET support the next big things in urban music by giving artists exposure on a number of platforms.