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Amazon begins delivering farmers market goods to Southland customers

A new service from online retail powerhouse Amazon.com will deliver herbs from Maggie's Farm, Mangalitsa pork from Peads & Barnetts and black cod from Wild Local Seafood — direct to your doorstep with just a mouse click.

Amazon has rolled out its new Farmers Market Direct program in Southern California, in partnership with Fresh Nation, a start-up in Stamford, Conn., that launched in 2013.

Fresh Nation has begun delivering farmers market products through Amazon in Los Angeles, Orange and San Diego counties. Amazon is trying the service first in the Southland and will expand to New York City in a few weeks before deciding whether to roll it out elsewhere.