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A quest to rule the universe? Amazon's Jeff Bezos expands his rocket plans

The heavens are getting crowded with billionaires.

Amazon founder Jeff Bezos is challenging Elon Musk and Richard Branson in a race to outer space.

Bezos detailed expanded plans on Tuesday for his rocket business, which will lug cargo, satellites and — someday — people into the great unknown. Like his fellow billionaires, Bezos has a far-out prophecy for where his Blue Origin project could lead.

"Our ultimate vision is millions of people living and working in space," Bezos said during a rare, 30-minute conversation with reporters after the announcement in Cape Canaveral, Fla.

Musk, the Los Angeles entrepreneur who founded SpaceX, envisions a "multi-planet species" that will escape Earth's suffocating pollution to live, for starters, on Mars — after nuking the red planet to warm it up, as he recently told "Late Show" host Stephen Colbert.