Whether it's winning a football game, taking a test or brushing their teeth, UCF has focused its attention on the immediate task at hand - a mantra championed by a rookie head coach who just wants to go 1-0 one more time
It’s officially called the PlayStation Fiesta Bowl, and as one would expect, the title sponsor is not lacking for product placement this week in Phoenix.
For starters, each member of the official travel party receives a PlayStation PS4 console, a controller and some video games. That alone might entice a student-athlete to crank out one more rep in the weight room in the offseason.