Along with those cowbells, visiting Crimson Tide fans will hear mention of a place called Stark Vegas when they travel to Saturday's Alabama game against Mississippi State.
But why in the world is Starkville, Miss. called Stark Vegas?
The story goes that the nickname--which is now a proud one for MSU fans--emerged from what was once an insult.
Critics of the town--as well as rivalry SEC sports fans--would ironically call the town Stark Vegas because of its small size, lack of culture and absence of things to do.
The nickname Stark Vegas has been around for at least 25 or 30 years, and seems to have appeared in wider use around 1987 (according to an article in the New York Times).