Walk through the quad on an Alabama game day and it's not strange to see a pineapple in a tailgating spread.
Necklaces are so last season. The lei is in for 2018.
The Tua hype is real and there's a distinct flavor of the islands in Tuscaloosa this fall.
Even the Bryant Museum joined in, handing out free leis to the first 500 paid customers who visited Saturday.
So how has Tua Tagovailoa reacted to all the Hawaiian culture coming to the deep south of the mainland?
"I think it's cool," he said Tuesday in his first interview of the year.