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USC bookstore selling ‘Roll Tears Roll’ shirts ahead of Alabama season opener

USC isn’t backing down from its impending matchup against defending national champion Alabama.

Or at least its bookstore isn’t.

Ahead of its season opener against the Crimson Tide on Sept. 3 at AT&T Stadium in Arlington, Texas, the official school store is selling “Roll Tears Roll” T-shirts that poke of Alabama’s “Roll Tide Roll” rallying cry.

For Alabama, it’s not the first time a season-opening opponent has made a trash talk-related T-shirts. In 2012 and 2013, Michigan and Virginia Tech made shirts that read “Beat Bama Blue” and “#BEATBAMA” shirts, respectively, ahead of their Week 1 contests against the Crimson Tide.