Alabama wide receiver Traeshon Holden became one of the first members of the Crimson Tide to announce a paid endorsement taking advantage of his name, image and likeness.
At around midnight Holden made the announcement on his social media page that he will he partnering with YOKE Gaming, an app which enables fans to play video games with their favorite athletes.
In his announcement Holden left the following statement:
“We are COLLEGE ATHLETES… We are building out brands and working everyday to be the best student-athletes we can be. We finally have the chance to get paid for marketing opportunities.