Any time the subject of college football playoff expansion is broached, a spirited debate around autobids is sure to follow. Usually, the focus is more on the merits of fairness vs. competitive playoff games: is it more important for everyone to get a seat at the table, or to do our level best to seed the very best teams in the country? Any format that offers autobids will necessarily include a number of at-large bids to ensure that the best team isn’t undone by a single regular season loss. Reasonable people can disagree on format for competitive purposes, but what about revenue?