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RBR Tailgating: Steak with Coffee and Cumin Rub

Related Topics: Steak, Coffee, Cumin, Cooking, Cayenne pepper

Fleming's Steak House and its ilk are canny marketers. They have made a fortune capitalizing on the notion that people like to celebrate achievements by paying large sums of money for hunks of meat quick cooked in dragon fire. No one ever closed a big business deal and took the team out for a salad.

When our ancestors downed an auroch with the final spear or ran a mammoth off a cliff, meat was the reward. It's likely hard wired into our genetic memory. Steak is for winners.

It sure beats the hell out of franks and beans.