NIL continues to change the landscape in college football for athletes on the gridiron, off the gridiron and even in video games.
This is the case yet again as multiple Alabama players have signed with Pathway Sports and Entertainment.
The company is founded by Casey Schwab.
A new undertaking is signing up FBS college football players’ video NIL licensing rights to be used in the college football video game. Pathway Sports and Entertainment, founded by Casey Schwab, has signed a majority of the football players at Alabama, Georgia, Illinois,… pic.twitter.com/MOMbR0EuP6
— Pete Thamel (@PeteThamel) February 13, 2025
Alabama is one of six schools to have athletes sign with the company, along with Georgia, Illinois, Wisconsin, Oregon, and Texas Tech, pere ESPN’s Pete Thamel.