LeBron James is the face of the National Basketball Association.
While his title of small forward/power forward simply answers his position on the court, James’ demeanor is that of a general manager – seeing how he maneuvers contracts for players and delivered the Cleveland Cavaliers to its first NBA championship in his second stint in 2016.
The Akron, Ohio native is heavy on social media and one of the things he was promoting happened to be “The Shop,” a web series on Twitter that featured James and co-founder of ‘Uninterrupted,’ Maverick Jones. According to a report from ESPN’s Dave McMenamin, Uninterrupted put out the first episode in 2017 and it was viewed by four million worldwide.