Stop me if you've heard this one: Tom Brady and the New England Patriots are playing for the Super Bowl.
It's nothing new. In fact, Bill Belichick's team is going for its sixth Super Bowl title when it faces the Philadelphia Eagles.
There is a backlash, of course. Call it fatigue, even.
If you are a college football fan, you might be able to relate with the five national titles Alabama has won under Nick Saban.
Perhaps, it is the constant attention given to the two teams or the repeat appearances in high-profile games.
Maybe with the Patriots, it's Deflategate or Tapegate.