Sabanomics
Nick Saban will always tell you he “ain’t worth a shit” as a coach. That’s foolish, of course. Now he’s taken the ‘aw shucks’ bit further, saying he’s probably not even worth his salary ($11M).
That’s demonstrably false, of course.
Let’s ignore the unprecedented success for a minute and break this down in terms Americans love: Cold, hard cash. Just in terms of tuition, football brings in an extra $50 million per year from out of state students flooding the campus. Alabama is an “it” thing and a happening place, and the abiding majority have cited football as a huge factor in their decision.