How big was the Game of the Century of the Year? From the CBS Sports press release:
CBS Sports’ coverage of the SEC ON CBS with LSU beating Alabama on Saturday, Nov. 9 at 3:30 PM delivered a massive audience scoring a fast national household rating/share of a 9.7/24, up + 47% over last year’s 6.6/13 rating/share in primetime. The 9.7/24 is the highest-ratedregular-season college football game (excluding Conference Championships) on any network in eight years.
The game that it beat? The 2011 Game of the Century between Alabama and LSU. SEC fatigue be damned — people are tuning in to see the most talented teams play for the highest of stakes.