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Jalen Hurts files for a patent for “Hurts so good” phrase

Jalen Hurts has carried the mentality of a business mogul since college at the University of Alabama.

He started the “Hurts so good” phrase as a freshman, breaking school records as a quarterback for the Crimson Tide.

The idea was birthed then, but Hurts is now taking it to the big stage. Before his third NFL season starts, he has filed a trademark application for “Hurts So Good.” He filed the patent on Monday as he intends to launch a clothing line. Josh Gerben, a trademark attorney, released the news on social media. One has to have its name make money for it, and Hurts has found an outlet to do so.