The name, image, and likeness culture is part of college football now.
Student-athletes are getting compensated by boosters and third-party collectives, and recruiting is affected.
How much is your NIL collective? How many NIL funds can I obtain from attending the program?
These are becoming the first two questions an athlete brings to a head coach or his primary recruiter. States like Texas, California, and Florida have been waiting for this opportunity. Texas has the oil money and billionaire business tycoons to dish out funds to secure the talent it wants. California has Hollywood and different forms of technology to attract prospects through NIL.