Whoo Hoo! Football is not yet dead: The highly ambitious Alliance of American Football begins play this weekend.
We were cautiously optimistic about the AAF last summer, saying that this iteration of a spring professional league “just feels different.” We especially thought the franchise placements were smart: Most of the clubs are in markets that were accustomed to minor league football (Orlando, San Antonio), had preexisting municipal rivalries (Birmingham-Memphis), or had previously lost NFL franchises (San Diego):
Healthy skepticism is warranted, to be sure, as is a lot more substantive marketing and promotion.