First, there was the letter. Then Nick Saban weighed in on the dispute. Hours later, LeBron James offered his take.
So, what's the actual law involved in this whole barbershop video controversy? Does the NBA star have a case against Alabama?
Birmingham lawyer Michael J. Douglas specializes in intellectual property and business disputes. He helped explain how the law views situations like this.
"To me," the Auburn grad said, "it seems like a tough case."
This goes back to June when James and his production company UNINTERRUPTED released the 29-minute Episode 1 of "The Shop.