The corruption and bribery scandal currently engulfing college basketball raises questions about the future of college spors apparel deals.
Before last Tuesday's bombshell FBI announcement that multiple college basketball coaches and apparel executives had been arrested, college sports benefitted from an apparel arms race to secure the top college brands. UCLA landed a 15-year, $280 million deal from Under Armour while Nike secured 15-year deals with Ohio State and Texas for $252 million and $250 million, respectively. Only two months ago, Louisville announced a 10-year, $160 million apparel deal that made it the highest-paid Adidas school in the country.