Jerome Miron-USA TODAY Sports
The ‘expansion world’ of college football spins again this week. This week the Big 12 Conference attempts to heal its wounds caused by the departure of Texas and Oklahoma. BYU, Houston, Central Florida and Cincinnati are expected to be officially approved to join the conference.
The Big 12 decided being the Big Eight was not good enough to ensure future high-dollar media deals. Adding four large markets in Salt Lake City, Houston, Orlando and Cincinnati is a strong move. The four cities have many more combined eyeballs than Austin and Norman (plus Oklahoma City).