Nick Saban reads a lot about psychology and leadership and motivation and history, anything he thinks will turn his football team into a champion.
He brings in sports psychologists, motivational speakers and legends of the game, names players of today grew up watching on ESPN.
NBA great Kobe Bryant was in Tuscaloosa for training camp in August.
All this sports mojo stuff doesn't mean a hoot this weekend when unranked Auburn (7-4) plays top-ranked Alabama (11-0) in their 2:30 p.m. CBS game in Bryant-Denny Stadium.
For Saban, no Kevin Elko pregame message is required. Last year's score will do: Auburn 26, Alabama 14.