The latest NIL partnership for the University of Alabama got unveiled Saturday morning.
Alabama inked a deal with Fanatics in the offseason to have “The Authentic” store inside Bryant-Denny Stadium. The store has all Crimson Tide memorabilia, including shirts, hats, jerseys, helmets, etc… The Authentic gives Alabama fans a feel for having the support for a program. Greg Byrne, Alabama’s athletics director, posted a video to Twitter of the store opening and fans inside.
It’s about to open. Fans are lined up waiting. Our people have been working all night to get #TheAuthentic ready.