In the new age of name, image and likeness in college football it’s survival of the fittest, and Alabama is positioning itself as best as possible to compete with the rest of the country.
The Crimson Tide now has its own NIL collective, “High Tide Traditions” which is created to connect student-athletes and businesses in order to form NIL deals. The third-party collective is primarily made up of businesses and donors. Although the collective isn’t affiliated with the university it is working with UA compliance in order to ensure no NIL rules are broken.
“There’s been a public announcement about High Tide Traditions which is a collective that has been started by a gentleman named Larry Morris, who’s a longtime supporter of the program and been a successful attorney,” Alabama athletics director Greg Byrne said during an appearance on Hey Coach.