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Alabama football using billboards to spotlight its signees

College football programs are pulling out all the stops to set themselves apart from the competition. Alabama doesn’t need to, but the school still has decided to use billboards to give its signees publicity.

As the LOIs come in, billboards go up! #BamaNSD17 #NSD17 #RollTide pic.twitter.com/oILAjFSYwQ

— Alabama Athletics (@UA_Athletics) February 1, 2017

Billboards are up all around town on #BamaNSD17! #NSD17 #RollTide pic.twitter.com/pU8j0bNbzt

— Alabama Athletics (@UA_Athletics) February 1, 2017

Tuscaloosa got fancy for the latest University of Alabama football signees.