The home of the biggest and baddest football players in America, the SEC, is led in football spending by Alabama football. In fact, the Crimson Tide spends more on its football program than any other school in the nation.
Results on the field indicate the Alabama football program is making prudent use of its funds. It is easy to get caught up in the complaint that big money is harming college football. Thanks to massive media contracts, the money is staggering compared to 20th-century numbers.
Arguments continue over whether college athletes should receive some compensation, beyond the considerable benefits provided through scholarship programs.