On Tuesday, Alabama Athletics announced the creation of its new program “The Advantage” which will teach its student-athletes the necessary tools in order to build and elevate their personal brands.
In working with both campus partners and external entities, The Advantage, will focus on brand management, maximizing personal social media platforms and financial literacy.
“We are excited to launch this new program, which even further demonstrates our commitment to fully developing our student-athletes,” Alabama Director of Athletics Greg Byrne said. “We are blessed to have incredible resources on campus with our institution, allowing us to better fit our specific needs and evolve The Advantage, as needed.