The origin of #goacc goes back to the start of the hashtag movement on Twitter, but it is hard to pinpoint how it took off as the preferred method of snark on social media.
We know why it grew in popularity. When it was first conceived circa 2012, the ACC was not quite at the top of its game. In fact, it was a conference that sabotaged itself on a weekly basis with either bad calls, unexpected upsets or mind-numbing decisions that ratcheted up the "derp" levels. Or some weird combination of the three.
Being irrelevant nationally in October?