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Before UNC's home game against archrival Duke on Saturday night, the most famous Tar Heel of them all took the mic to address the crowd and the team.
"I wish you guys nothing but the best," Michael Jordan said. "The ceiling is the roof."
The strange quote attracted a raucous reaction from the sold-out arena, but it was met with primarily with memes on social media.
We here at B/R wanted to dig deeper: Is the ceiling truly the roof? Our quest for the truth led us to Henri Gavin, a professor of civil engineering at Duke University.