Losing in the postseason is never fun. Having the level of talent that the Phoenix Suns possess and losing is worse. Being swept out of the First Round? That’s embarrassing, upsetting, and on par for this franchise. Why wouldn’t they be one of the biggest disappointments to ever lace them up? It’s Phoenix, after all.
Mat Ishbia arrived a year ago with hopes that he could change the culture and fortunes of this franchise, and he put his money where his mouth is. He made this team accessible to the fan base, brought in All-Star-level talent, put a championship-level coach at the helm, and hoped that it would be enough to compete for a title.