Updated 1/18/2013 5:15pm ET
In one of the sleaziest PR moves ever, Livestrong is attempting to use Lance Armstrong's confession and publicity to raise more money for their charity. Don't get me wrong, I am all for raising money for cancer research and support. But come on, are you really going to use the negative publicity of the former face of your charity to try to raise more money?
If I were Livestrong, I would try to distance the brand as far from his toxic image as humanly possible. Attached below is the email that Livestrong sent out to it's subscribers today in order to raise more money using Lance's confession of doping as a spring board for more donations.
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