Water filtration brand Brita is hoping to make a splash by signing the biggest name in sports marketing.
The company will formally announce later this week that it has signed Golden State Warriors guard Stephen Curry to a three-year deal that will make him the face of their products.
"Steph is the total package for us," said Nick Vlahos, chief operating officer of Clorox, parent company of Brita, which has its headquarters in Oakland. "He has the skill on the court, the personality and the family focus and we think he'll help us effectively deliver the message.