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'Leverage the shield:' Ex-Detroit Lions RB Justin Forsett is building a business empire

Former Detroit Lions running back Justin Forsett presents his Shower Pill product at the NFL Business Academy on March 4, 2020, in Ann Arbor. Detroit Free Press

He played for seven teams in nine years and had to scrap and claw and beat all odds just to do that.

That’s why, in his presentation to 23 current and former NFL players and their spouses as part of the NFL’s annual Business Academy this week, former Detroit Lions running back Justin Forsett emphasized one point above all others.

“Leverage the shield,” Forsett said Wednesday in a downstairs classroom at the University of Michigan’s Ross School of Business.