PHOENIX — In February of 2022, Snoop Dogg, dressed in a lavish purple jumpsuit and a gold chain hung around his neck, entertained the world atop a makeshift stage during the halftime show of the Super Bowl.
Two years later, he has his own bowl.
The 52-year-old, 17-time Grammy Award-winning hip-hop star is the new title sponsor of the Arizona Bowl. And his beverage line with Dr. Dre, Gin & Juice, is its new presenting sponsor — a groundbreaking and historic college football bowl pairing.
The game’s full name is a unique combination of words: Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.